Welcome to Palgrave Macmillan Journals in Marketing

Palgrave Macmillan publishes journals across the field of marketing covering areas from brand strategy, marketing analytics and measuring corporate reputation to new marketing concepts and revenue and pricing management.

We are proud to publish journals on behalf of:

  • Institute of Direct and Digital Marketing

We also publish journals in association with:

  • European Pricing Platform
  • INFORMS Revenue Management & Pricing Section
  • Reputation Institute
  • Revenue Management and Pricing International Ltd

Librarians: please read our information for librarians to learn more about subscription options, request a quote, or set up a free online trial for your institution.

The Journals

Top

Recent Key Content

  1. Perceived needs and emotional responses to brands: A dual-process view

    Harry A Taute, Jeff Peterson and Jeremy J Sierra

    Journal of Brand Management; Published online, 01 November 2013; doi:10.1057/bm.2013.21

  2. Consumer acceptance of mobile marketing communications using the QR code  FREE

    Jay Sang Ryu and Kenneth Murdock

    Journal of Direct, Data and Digital Marketing Practice 15: 111-124; Published online, 18 December 2013; doi:10.1057/dddmp.2013.53